Reddifast Steels Ltd has appointed a new business manager as part of its strategy for future growth.
The announcement that Michelle Horton has joined the management team comes at an exciting time for the West Midlands’ based company as it consolidates its three divisions and launches a new sales and CRM software system to streamline operations and enhance the customer experience.
The business has also been awarded two large contracts in Sweden for safety barriers and bollards, following manufacture of a new coil spring mounted base bollard, which was patented by Reddifast last year (2020).
Michelle brings a wealth of experience to the company, having worked in the commercial steel sector for 16 years. Her role will include spearheading the sales and marketing strategy across the three divisions, as the business embarks on its future plans for growth.
Managing director Rod Laight said: “Michelle brings with her specialist knowledge and specific experience of safety barrier systems. As our business continues to expand and evolve we recognise the importance of expanding our team, with the right people to support and help us achieve our goals. There are some challenging times ahead for the steel sector but we are in a great position to forge ahead successfully.”